What Refer-a-Friend means
A refer-a-friend promotion pays a bonus bet to both an existing customer and a new signup once that new account places a qualifying wager, using a unique referral link or code tied to the existing customer's account. It's a lower-cost acquisition tool for sportsbooks compared to broad advertising, and it's one of the more consistently valuable promotions for existing customers if they know other people willing to sign up.
Key points
- A refer-a-friend promotion pays a bonus bet to both an existing customer and a new signup once that new account places a qualifying wager, using a unique referral link or code tied to the existing customer's account.
- It's a lower-cost acquisition tool for sportsbooks compared to broad advertising, and it's one of the more consistently valuable promotions for existing customers if they know other people willing to sign up.
Example and context
In practice
It's a lower-cost acquisition tool for sportsbooks compared to broad advertising, and it's one of the more consistently valuable promotions for existing customers if they know other people willing to sign up.
Related glossary terms
These terms sit in the same part of the betting vocabulary and are useful to read next.
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